You are the Target – Big Tobacco: Lies, Scams – Now the Truth
Project Moving Target & Quit The Spit Companion Curriculum

Publisher:

Georgina Lovell 2002, Chryan Communications 2002

Availability:

Book - $18.50 + shipping
Workbook - $12.50
Facilitator's Manual- $6.50
English
www.you-are-the-target.com

Format:

Book, workbook, and facilitator's manual for smoking cessation programs

Audience:

Grades 9-12

Resources required:

Workbooks, books

Approach:

Facilitated small group

The Project Moving Target is a unique tobacco prevention and cessation program to counter the tobacco industry's secret mandate to recruit and entrap youth into nicotine addiction. The students become more aware of the tobacco industry's marketing tactics.

Application/relevance to curriculum:

Substance Use and Abuse and Risk-Taking Behaviours expectations of Grades 9-12 Healthy Active Living Education curriculum. Media studies expectations in English curriculum.

Comments:

The workbook includes the following: five units with tobacco documents and/or advertisements and companion exercises/worksheets:

• Tobacco Advertising: Truth or Dare?
• Project SCUM: Do they mean you?
• Spitting Image: Smokeless Tobacco & Quit the Spit
• TARNished Movie Stars: Tobacco Influence in Hollywood